Thursday, 9 December 2010

Social Media Optimization and other geeky SEO stuff

A few weeks ago I wrote my first entry to the 10 Golden Lists on Search Engine Optimization or SEO. Here are some additional notes on SEO to supplement that post:
  1. Think local - Google has developed an obsession with giving you local search results when you search for results in a specific location. This makes sense and is a current window of opportunity while other local businesses adapt. A key part of your strategy, if you are a local business, should be to get a good presence on Google Places and optimise locally:
    • Make your search keywords include the city/suburb you are hoping to be found in.
    • Get links from other local sites - they will be more valuable than links from sites located in different countries.
  2. Relevance - a recent observation I have made is that my blog is an SEO nightmare. I do not focus on one topic and for this reason keep confusing the search engines regarding what the purpose of this site is. For this reason, this SEO post is unlikely to ever rank highly in search results, which brings me to my last point.
SEO is NOT everything - I have set up SEO projects on other sites that have done fairly well so I thought maybe I should try something new with this blog. I now get most of my traffic from social media accounts like Facebook and Twitter and I've even started using a new term for this kind of digital marketing - Social Media Optimisation. SMO is an exciting new way of thinking that may never live up to my expectations, but pursuing this kind of digital strategy will give me an opportunity to escape the largely uncertain, ever-changing and saturated world of SEO and possibly gain first-mover advantage in what I believe may well be the marketing medium of the next decade.


Oh and look, a Facebook like button below...

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