For a long time I thought my entrepreneurial motto should be, "good is the enemy of great". I believed that the key to business success is that extra yard, the unique selling point, the value added. I still believe this to be true, but I think what's more important to me, at this stage of my life, is to get in there, stick my head in, risk, risk and more risk.
So the motto has changed, although the goals remain the same. Coming straight from Silicon Valley: